To achieve this, you start by claiming a Google My Business listing.
The aim is to ensure clients and prospects within the target location can easily find your website and social media profiles. Local SEO is all about making your agency easy to find in a particular location. Moreover, Google penalizes websites that use spammy link-building practices, so blogger outreach gets your website a nod from the search engine. It’s always a win-win situation where the publishing website benefits from high-quality content while your website enjoys referral traffic and higher domain authority on Google.Īlthough blogger outreach takes time, the quality of connections and backlinks you receive make it one of the most productive strategies in the long term. Once approved, you should create a high-quality article for the website and get a contextual backlink to your insurance website. It involves reaching out to industry leaders and other authoritative websites for a guest post opportunity.
Adding an XML sitemap for search engines to crawl and index your website easilyīlogger outreach is a cost-effective outbound marketing strategy that helps insurance agencies build authority on the web. Creating high-quality content that matches user-intent. Adding meta-descriptions and title tags to your content. Getting to the highly-coveted top spots in search results means greater online exposure and higher organic traffic to your website.įor the best results, you should implement a mix of both on-page and off-page SEO techniques – Some helpful SEO tips to include in your marketing strategy include. If you want prospective clients to find your agency easily, then you must optimize it for the search engine.Ī successful SEO marketing strategy will help your insurance website rank higher on the search engine results. In this article, we have put together 12 marketing ideas that you should invest in to acquire more policyholders in 2022 and beyond. Fortunately, this shouldn’t be much of a challenge in today’s digital world since the vast majority of insurance consumers begin their journey online. Thousands of insurance marketers are actively looking for ways to drive more conversions. Are you having trouble creating an impactful marketing strategy for your insurance agency?
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